20100617

Fashion || When Vintage Gets Nasty



Fashion || When Vintage Gets Nasty

Nasty Gal brings an eclectic mix of "What's old is new again" with a fresh offering of Bay Area vintage buying.
Photographer Sophia Amoruso made great use of her time while in between jobs and began her vintage retail quest
known as Nasty Gal during June 2008.
Buyers can shop an array of looks categorized into dresses, tops, bottoms, jackets, accessories,
eyewear, and shoes. High-end vintage brands including

Versace, Norma Kamali and Yves Saint Laurent can be found under the "boutique category."
In a CalApparelNews article, Amoruso explains her target market:

"“Our customers come for everything—from vintage eyewear
to Balenciaga-esque booties from Sam Edelman.
Our customers love to mix the new with the old, the high with the low—and pull it off effortlessly.”


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